The Do’s and Don’ts of creating emotional content

You might ask yourself why emotional content is important, but the answer is quite simple: emotions are what drives us. Emotional content has been documented to be twice as effective as rational content. Although an emotional campaign is hard to create, statistics show that the hard work pays off. Here’s a short list of the do’s and don’ts of creating emotional content.

Source: The Do’s and Don’ts of creating emotional content

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