{"id":275,"date":"2017-03-02T00:14:44","date_gmt":"2017-03-02T00:14:44","guid":{"rendered":"https:\/\/truth.is\/links\/?p=275"},"modified":"2017-03-02T00:14:44","modified_gmt":"2017-03-02T00:14:44","slug":"the-dos-and-donts-of-creating-emotional-content","status":"publish","type":"post","link":"https:\/\/truth.is\/links\/?p=275","title":{"rendered":"The Do\u2019s and Don\u2019ts of creating emotional content"},"content":{"rendered":"<blockquote><p>You might ask yourself why emotional content is important, but the answer is quite simple: emotions are what drives us. Emotional content has been documented to be twice as effective as rational content. Although an emotional campaign is hard to create, statistics show that the hard work pays off. Here\u2019s a short list of the do\u2019s and don\u2019ts of creating emotional content.<\/p><\/blockquote>\n<p>Source: <em><a href=\"http:\/\/nordic.agency\/2017\/03\/the-dos-and-donts-of-creating-emotional-content\/\">The Do\u2019s and Don\u2019ts of creating emotional content<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You might ask yourself why emotional content is important, but the answer is quite simple: emotions are what drives us. Emotional content has been documented to be twice as effective as rational content. Although an emotional campaign is hard to create, statistics show that the hard work pays off. Here\u2019s a short list of the &hellip; <a href=\"https:\/\/truth.is\/links\/?p=275\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The Do\u2019s and Don\u2019ts of creating emotional content<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,7],"tags":[],"class_list":["post-275","post","type-post","status-publish","format-standard","hentry","category-business","category-create"],"_links":{"self":[{"href":"https:\/\/truth.is\/links\/index.php?rest_route=\/wp\/v2\/posts\/275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/truth.is\/links\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/truth.is\/links\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/truth.is\/links\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/truth.is\/links\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=275"}],"version-history":[{"count":1,"href":"https:\/\/truth.is\/links\/index.php?rest_route=\/wp\/v2\/posts\/275\/revisions"}],"predecessor-version":[{"id":276,"href":"https:\/\/truth.is\/links\/index.php?rest_route=\/wp\/v2\/posts\/275\/revisions\/276"}],"wp:attachment":[{"href":"https:\/\/truth.is\/links\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/truth.is\/links\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/truth.is\/links\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}